Natural doesn't automatically mean safe.
Ingredients deserve to be understood as part of the complete formulation.
ABOUT OUR STORY
There is an instinct
that comes before words.
A baby doesn't always need words to tell us something. Sometimes it is a little coo, a cry for attention, a restless night, or simply a tiny hand reaching out to be held.
Instinct of Every Mother.
WHY COO & CRY
Care begins with noticing.
That instinct — to notice, to comfort and to care — is where Coo & Cry begins. We are a dedicated baby-care brand from Medilove Pharmaceutical Private Limited, created around the everyday realities of caring for a little one.
From cleansing and moisturising to massage, hair and scalp care, and specific care and comfort, our range is designed to fit naturally into the routines families already know.
COO
The sound of joy.
A little sound that can fill a room with happiness.
+
CRY
The language of need.
A baby's way of saying: notice me, comfort me, I need something.
THE NAME
For every coo. For every cry.
For every little moment in between.
HOW IT STARTED
Born from a very ordinary question.
For new parents, baby care can be surprisingly confusing. Labels are full of ingredients, claims and promises, while the simple question remains: what actually makes sense for a baby's delicate skin?
Medilove gave us a foundation in healthcare, formulation and quality-focused product development. We asked what would happen if the discipline of modern healthcare could meet the warmth of traditional care.
That question became Coo & Cry — a baby-care range inspired by Ayurveda and traditional Indian care, with a thoughtfulness approach to modern product development.
OUR PHILOSOPHY
Traditional wisdom.
Modern perspective.
Informed choices.
Expensive doesn't automatically mean better.
Price alone is not proof of quality.
One product doesn't have to do everything.
Different formulations can serve different purposes.
Read beyond the front label.
Ingredients, directions, precautions and intended use matter.
Ask why.
Every recommendation should have a reason behind it.
MADE FOR REAL ROUTINES
Baby care should fit into family life.
Coo & Cry is built around the different moments that make up everyday baby care — not around one hero product.
Daily cleansing
Baby wash, soap and shampoo for everyday bath-time care.
Skin care & moisturisation
Baby lotion and cream for everyday skin-care routines.
Massage & hair care
Massage oils and hair oil for bonding, nourishment and scalp care.
Comfort care
Products intended for specific care needs, used according to current product information.
BEHIND COO & CRY
Medilove is the foundation.
Coo & Cry is its baby-care expression.
Medilove Pharmaceutical Private Limited was established on 6 January 2022 and led by Dr. Md Gazanfar.
Understanding India's diverse markets and communities forms part of the perspective behind Coo & Cry: a brand that aims not only to offer products, but also to explain, educate and help parents make more informed choices.
THE LOGO STORY
Healthcare, shaped by care.
The Medilove symbol articulates the letter M in the shape of a heart. The M represents the healthcare domain and the first letter of Medilove; the heart represents the love and care people deserve from a healthcare brand.
Different expression.Same responsibility.
THE LEADERSHIP BEHIND MEDILOVE
Visionary Leadership.
Healthcare-Focused Perspective.
Guided by quality, trust, and innovation to make a meaningful difference in people's lives.
WHY THE MEDILOVE IDENTITY MATTERS
An identity designed to feel like healthcare with a human side.
The brand identity uses a dark cyan–lime green direction associated in the source brand guide with comfort, health, safety, calmness and trust. The identity typeface is Baskerville, selected for its sense of comfort, cleanliness, purity and trustworthiness.
This gives Coo & Cry a clear parent-brand foundation: knowledge and care belong together.
QUALITY & RESPONSIBLE PRACTICES
Trust is built through
consistency and transparency.
ISO9001:2015
GMPGood Manufacturing Practices
♥No Animal Testing
INMade in India
↻Eco-conscious practices
✓Quality management
✦Purity & safety focus
ISO9001:2015
GMPGood Manufacturing Practices
♥No Animal Testing
INMade in India
↻Eco-conscious practices
✓Quality management
✦Purity & safety focus
Certification and practice marks should be understood according to their applicable product, facility or process scope. Product-specific claims should never be presented as blanket claims for the entire range.
OUR PROMISE
We don't promise perfection.
We promise thoughtfulness.
Respect traditional knowledge without romanticising it.
Talk about ingredients without making them sound magical.
Distinguish product information from medical claims.
Avoid fear-based marketing.
Keep learning — and say so when the evidence isn't clear.
“
Credibility isn't built by pretending to know everything.
It is built by being honest about what we know.
THE LITTLE THINGS BECOME THE BIG THINGS
Parenthood moves fast.
Care lives in the little moments.
One day it's a tiny hand around your finger. Then the first smile, the first word, the first step. Coo & Cry was created to be part of those routines — quietly, thoughtfully, with the same instinct that guides every parent to care for their little one.
For every coo. For every cry. For every little moment in between.